WTI

Summit on Traffic Safety Culture

Proceedings of the National Rural Summit on Traffic Safety Culture 2009

The AAA Traffic Safety Foundation and WTI invite you to attend to the National Rural Summit on Traffic Safety Culture to be held June 22, 2009 in Big Sky, Montana!

Traffic safety culture is an important determinant of driver risk taking and acceptance of traffic safety interventions. Attempts to make our transportation system safer cannot succeed without considering the cultural factors that define our values and govern our behavior. In recognition of this, the Western Transportation Institute and the AAA Foundation for Traffic Safety are hosting a summit to discuss traffic safety culture and its role in the safety of our rural transportation system.

What can participants expect? The Summit will strive to increase understanding and unify concern amongst traffic safety researchers, practitioners, and policy makers about the role of traffic safety culture on (1) behavioral factors; and (2) attitudinal barriers to public and political acceptance of traffic safety interventions. Presentations by national and international experts followed by focused discussion will ensure that this event is a must attend for individuals in the traffic safety arena.

The Summit will also lead into the Driving Assessment Conference to be held June 22-26, 2008 in Big Sky, Montana. As such, consider maximizing your time and travel by planning to attend both!

Save the Date Card

Preliminary Agenda (available January 15th)

Registration (available March 1st)

Lodging and Area Attractions

Agenda - Print version here

The Summit comprised a number of presentations by leading national and international experts and advocates from different disciplines. These presentations covered specific issues related to the definition, quantification, analysis, evolution and modification of culture. With the exception of the keynotes, each presentation was followed by a focused discussion between a panel of experts and the presenter in a public forum.

The following presentations have been made available courtesy of the speakers and are the sole property of the originator (speaker/author). As such, they should not be used, modified, etc. without the originators express permission.

8:00 - 9:00 am
INTRODUCTION

Welcome – Steve Albert, Director, Western Transportation Institute
National Perspective – Joseph Toole, Associate Administrator for Safety, Federal Highway Administration
Traffic Safety Petition – Peter Kissinger, AAA Foundation for Traffic Safety
Traffic Safety Culture Introduction – Nicholas Ward, Western Transportation Institute

9:00 – 10:30 am
WHAT IS CULTURE? Presentations on the definition and component factors of culture broadly and in the context of traffic safety.

Traffic Safety Culture – Deborah Girasek, University of the Health Sciences
Differences between Rural and Urban Traffic Safety Culture – Mick Rakauskas, University of Minnesota and Nicholas Ward, Western Transportation Institute
Rural Traffic Safety Culture – Peter Kissinger, AAA Foundation for Traffic

Panelists:
Rob Foss, Center for the Study of Young Drivers, University of North Carolina
John Lee, Human Factors Research, University of Iowa
Lawrence Lonero, Northport Associates

10:30 - 10:45 am
BREAK

10:45 am – 12:15 pm
HOW DOES CULTURE INFLUENCE BEHAVIOR? Presentations on models and evidence of how culture affects behavior broadly and in the context of traffic safety.

Roles of Norms on (Driver) Behavior – Jeff Linkenbach, MOST of Us
State Political Culture, Public Policy, and Traffic Safety – Lilliard Richardson, Truman School of Public Affairs
Improving Safety Culture with Behavior-Based Safety – Dr. Michael Cantor, Quality Safety Edge

Panelists:
Capt. Glenn Hansen, Howard County Police Department
Col. Mike Tooley, Montana Highway Patrol
Rob Foss, Center for the Study of Young Drivers, University of North Carolina

12:15 – 2:00 pm
FUTURE CASTING KEYNOTES (Lunch provided)
Keynote speakers identify new perspectives on modifying driver behavior by changing culture.

Value of Future – Professor Emeritus Gerald Wilde, Queen's University
"Just in Time" Insurance and Impact on Driving Behavior – Allen Greenberg, FHWA
The Future of Integrating Agency Traffic Safety Cultures: Lessons from Minnesota’s "Toward Zero Death" Program – Bernie Arseneau, Minnesota Department of Transportation

2:00 - 2:10 pm
BREAK

2:10 – 3:40 pm

HOW CAN CULTURE BE USED TO IMPROVE SAFETY? Presentations of case studies where culture has been used or changed to promote safer driver behavior and improve traffic safety.

Changing Traffic Safety Culture in Europe: Characteristics of Successful Programs – Divera Twisk, SWOV Institute for Road Safety Research, The Netherlands
The Path to a Safer Traffic Safety Culture – Brent Bair, Road Commission for Oakland
Case Study of Safety Health and Safety Programs on Indian Reservations (no presentation available) – Mike Todd, Fort Peck’s Center for Native Health Partnerships

Panelists:
Robert Hull, Utah Department of Transportation
Bernie Arseneau, Minnesota Department of Transportation
Wes Lum, California Department of Transportation

3:40 – 4:00 pm
MONTANA OVERVIEW - Jim Lynch, Director, Montana Department of Transportation
CLOSING REMARKS - Steve Albert, Western Transportation Institute

Disclaimer: Reference herein to any specific commercial products, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by of the event hosts or sponsors. Nor do the views and opinions of authors expressed herein do not necessarily state or reflect those of the conference hosts or sponsors and shall not be used for advertising or product endorsement purposes.